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Laurence Allen is Co-Founder & CEO of Terranova.
In Venice in the seventies, they lifted a whole island with multiple buildings on it using a cementious mud mixture called mud jacking. It was super cool and obviously very relevant for Venice that you can just lift, like, the whole thing using underground injection. They really just never did it again because it's so expensive. We solved the cement being super expensive problem with wood chips, which are free delivered and abundant. We did the math.
Florida has enough waste wood on a yearly basis to lift the entire city of Miami by the whole amount it needs in one year. We are basically the antisubsidants, and I think the right solution to fix that at scale.
Today I have the pleasure of sitting down with Lawrence Allen, the co founder and CEO of Terra Nova. Thank you for having me on, Ty. Terra Nova is basically going to lift land out of flood zones by injecting, like, wood chips slurries into the ground. How is that currently being done today?
It's really not being done. So the unfortunate truth is there's really not a miracle solution for flooding. We have large scale flood problems, and they spend hundreds of millions of dollars on even just flood consulting to try to figure out what to do about it. But the issue is your toolbox is very limited, so you have seawalls, you can put a really expensive seawall in front of a property. How much
does that cost? Like,
for It depends. I'd love to give you, like, a per foot basis, which is how you'd really price it. But for, you know, a small municipality, like my hometown of San Rafael, for example, they quoted 500 to 900,000,000 for the seawall that they needed, which is of course prohibitively expensive if it's like a 60,000 person city. So usually the answer is too much for a seawall, and you can do, you know, dike systems out of dirt, you can do things like, for example, demolishing and rebuilding the entire city. They do very similar with infrastructure all the time, where you'll just find that the cost of other things is too high and you can't just casually import fill and prop properties up.
And so what you're forced to do is demolish it, put the fill dirt on, you know, spend a year, year and a half compacting it, and then at the end of the day you can rebuild that infrastructure or that community where it was, higher, and you know at the end of the day you have pretty much the same situation as Is it Palisades or something? Yeah exactly, it's just it's a terrible situation. So really what we're doing is kind of breathing a breath of fresh air into that where all of a sudden you have something you can do, where you can on a maintenance budget protect, you know, whole communities, you can protect critical infrastructure, you don't have to wait for these giant capital projects to go through, you can really do something today, you know, that's a shovel ready technology. You can also do it dramatically less expensive. This is less than an order of magnitude what seawalls cost.
You're, you know, protecting the infrastructure immediately, you get incremental protection instead of, the crazy interruption of service that you might imagine with some massive highway project and then following that with your constant ongoing maintenance that you have. There's also something to be said for how much safer and better this is. You don't have this perpetual risk that you have with lots of other solutions. So, for example, if you install some earthen levee, you're gonna be fighting gophers till the day you die on that. It sounds crazy, but actually one of the main issues and one of the things that the, you know, leaders in the architecture engineering and construction world in the Bay Area meet every month about is protecting these levees from gophers because a gopher can literally take out like a city by just chewing through an earthquake.
Like hundreds of millions of dollars of damage or something?
Way, like a trillion. I mean, it's it's crazy. They're worried about levee collapse that cascades and is, you know, domino effect into more levees collapsing in the bay, and the predicted damage from that is about a trillion dollars. So we had Fiona Ma, the state treasurer over, and we were like, what are your plans? Know?
You guys just keep doing more and more levees, you know, it's just getting worse and worse.
And how much do these levees cost?
Again, it's like a linear foot figure for each of them, it really depends what you're protecting. But they're very expensive, they're not as much as like a mechanical flood wall, seawall system, but they're still very expensive and they take forever to do, and they're all certified by Army Corps of Engineers or something. It's not like a casual thing a city can do alone.
Is this something similar to wildfires where a county or, you know, even state like California basically just doesn't even think about it and kind of buries the head in the sand until some massive, you know, billions and billions and billions of dollars damage happens, and then they're like, oh fuck, we should really have done something about this, and then they kind of just forget about it again.
Yes, it is very similar to that, unfortunately. There's kind of always a chicken or the egg problem and a lot of finger pointing about, you know, who exactly is responsible for this. Lots of municipalities would love to bring in of course a giant bag of federal money to solve their problems. My, you know, hometown is hoping for some federal assistance as well. Of course, we're competing with like the ninth ward in New Orleans who historically floods a lot worse, and so it's a hard sell even with my hometown being six feet under sea level.
It's hard to get external support for that. Every time you have a king tide in Centre Fell or you have a pump failure, you have massive flooding and the whole, you know, community rallies for a little bit. People think of it as kind of an existential problem in the city, so it's it's a little bit more severe than in other places where it is actually top of mind, but your expenditures don't necessarily reflect that sentiment. And the reason is because, again, there's just not much you can casually do or, you know, even anything you can do by taking bonds out and having the municipality itself pay for it. You really are in a game where you're competing for serious federal spend on your personal city's flood resilience.
It's something like 15 to 300 feet underground is where you guys are injecting the wood chips. And then you're able to, with one machine, bring, I think, 20 Connexes of wood chips per day, or put 20 through?
Is that correct? Yeah. So 20 semi truckloads of wood chips a day, through each shipping container unit, which we call our ARC. So that's kind of a slurry processing and a command and control center. Each arc can support up to three rovers currently, so we have these rovers we call Prometheus units, that are basically actually delivering that final injection pressure and moving that wood material underground, and they're being supplied with both energy and slurry material by these big shipping containers that just kind of sit stationary in the parking lot and you, you know, move truck after truck through them and you, you know, lift the land progressively.
And you're able
to do all this in like a day, right?
Well, depends what you're lifting. So it's kind of that modular unit of three Prometheus units in one arc, that can lift an acre by a foot every day. So if you want an acre lifted by foot and that's it, it's a one day project potentially, we've done same day deployments, it's it's not all that hard. Usually though, I would expect you to want dramatically more than that. One of our major issues is all the projects we get offered are huge, like really really huge.
Is it like prohibitively, you know, you gotta scale up into that and this is not something where you can just go and tackle like a $100,000,000 project.
Yeah, I'm building 10 of these new, you can see it behind me, this is the the first of the production unit, the Gen two Prometheus unit, and I'm building 10 of those this year, and that's enough to support like 100 acre projects, but we have to do like 600 acre wetland restoration projects and like similar for new housing development. They're all huge, and the reason is because they can't do anything else when you need that amount of fill and you don't have enough on-site, you can't casually import it, and so they start to look for, you know, other craziness things they could bring in and we come up I guess relatively high on that list now, because we're so much less expensive, and I love that those are the groups that are are willing to go, but man, is it's hard to casually go deploy that. You know, want our first infrastructure project to be like a three to 30 acre type thing and not, you know, like us lifting the entire 9th Ward for example.
So what is what is that been like so far? How have you kind of gone and contacted people that would actually fit that bill of 30 to 60 acres versus much larger projects?
Usually, it's them coming to us. People find us. The launch we did recently was pretty helpful. I had tons of land developers reach out. A few like kind of funny ones like a parking lot project and and some other things that are actually relatively good projects surprisingly.
What would make them a good project?
For us, like higher value created by that lift is is ideal. So for lifting something that has infrastructure in place already that has more value to the customer, there are some other things. We have a lot of tools that model underground geology and we use that to explore how much it's gonna cost to do projects in certain areas. We also have, you know, you go to plan.teranova.inc and you can plan your own flood project, explore your flood risk, you know, model your underground injections, and that gives us a pretty good idea of of what it's gonna cost in an area. But it it is it is variable, and so you can kind of decide how good of a project it is based off of how well it comes out on those tools.
In general, it pretty much works everywhere. You don't want to inject into direct bedrock usually. Why? But expensive to drill in at a minimum. Our fracturing into bedrock would also be very expensive.
Use a lot of additive too. That's kind of the main difference between low cost injections and high cost ones for us is how much additive you use in the process. And what is additive? It's like our viscosifying agent. So, use, wood, water, and a thickening agent so that you can pump it like a milkshake.
Is this a little bit like mining? Where you drill core samples all over the place where you're going to potentially do the injections, and then you decide based on those core samples how to do it?
It's Yeah. It's a lot like mining. We have, you know, I hate the buzzwords, but we have an AI tool that we've trained off of about 900,000 GEO cores in California, and because of that we've been able to model the entirety of California's underground geology, and we can use that to kind of leverage the data that we take on-site or that already exists. Usually we can do most of our cost modeling without any on-site work, which is really important for vetting lots of customers and going through that pipeline quickly. But those those tools really allow you to find ideal projects and and do that vetting in a a really low stakes way.
I know you, like, worked as an intern at SpaceX prior to this, and I was watching the TVN appearance earlier today, and you're like, we were, one of the startups that were in stealth for like, the longest. Yeah. How did you think about, when you're just starting the company, how did you think about kind of the critical path to actually doing the first major project?
Yeah. My my co founder started filing patents back in 2020. Mhmm. So, we've been thinking about this for forever. We incorporated late twenty twenty one, and I was working at SpaceX at the time.
I got a return offer, I loved it. My entire team ended up moving around or otherwise leaving the company, and so I would have come back to kind of a shell of my previous team, and so I luckily decided to stick with the startup instead. I'm very glad I did. It was certainly a long, long road. I think lots of people like to flex.
You know, we started this company six months ago, and we're already at, you know, X ARR or X area. We we are we're very much a slow burn for a little bit, but it was really because we were trying to be capital efficient, we're bootstrapping, we were actually like figuring this technology out, no one had done this before, and so We're just poor? We were a little poor.
That kind sometimes helps with slow slow ramp.
Yeah. Might be a more apt way to describe it, but yeah, we we were doing it very cost effectively. So we figured out this technology, got some critical patents issued in The US and in Europe off of it, and so there there was some utility to that long stealth mode, but some days I wish I, you know, raised a $2,000,000 pre seed back in, like, late twenty twenty one instead.
For for this type of thing, how did the technology develop? What was the first version of the Atlas and, like, Vulcan that you built?
Yeah. The the first version of well, I'll go back and say Prometheus, is the one that does injection, is kind of where we started, and the first version of that was actually a hacked concrete pump. So you can take a concrete pump and it's a it's a way higher pressure pump than you need actually, and the issue is it has these like tiny little ball valves that just clog. I mean, you can imagine trying to put like a two inch wood chip through like a ball valve with, you know, like a half inch of clearance or something, right, it it clogs all the time. But we were able to get wood underground, and so we were able to validate it with that that, you know, old pump, we call it old faithful, even though it wasn't all that faithful, but
And where did you validate?
Yeah. So we did that at our our our project site up in in Sacramento, and so we basically have this, site that, you know, floods. It is, an orchard, it's a walnut orchard, and so he can't plant like half of it because of his flood problems. So he's very interested. The the city that we're doing it in is is famous for having flood problems as well, so it's very top of mind.
They're all like behind levees, and when you drive down the road to to get there, you're like you're on a road with a levee above you and the farmland below it, and so you can just tell, you know, if this levee breaks, this entire area is gonna feel good.
It's over for that.
Yeah. But it's not like one foot underwater, it's like feet, 20 feet underwater, and that's because actually the entire Center Valley subsided about 20 feet due to groundwater extraction.
And is that the situation that San Rafael has? No. San Rafael's is
a little different. Theirs is primarily because they built a lot of it on fill, so they would basically import fill. They'd like cut tops of mountains off of and put them in San Rafael or like take tons of dredge out of the bay and put it there. Then they also built some directly on top of landfill. And so you just like have a landfill, know, build a city on top of it and unsurprisingly that it kind of sinks over time as it compacts and it's sinking in some areas as much as two inches a year, which is really a lot, know.
If you're If you're looking at sea level rise, for example, it is not on that same order. Lots of people look at what we're doing and they, you know, might say we're like sea level rise alarmists or something. It's really not about that. It's about land that sinks and what you do about that. So if you're in an area like Jakarta, for example, you know, their whole city is about to have to be moved because they just have pumped so much groundwater out.
I saw a figure the other day, it's the same thing in Tehran. Tehran sinks 25 centimeters a year due to groundwater extraction. There's just no, you know, it's hard to even imagine that, like what does it mean to sink like a foot a year? But it's a very serious problem and we are basically the anti subsidence, and I think the right solution to fix that at scale.
When I think of, like, Miami, or especially like South Florida, I think this is just a problem with the entire state, basically, that it's all just going underwater over time.
Yeah. There, sea level rise is worse on the East Coast and Lower East Coast. It's also true that, you know, hurricanes don't help. There's a number of other problems that are notable as well, like petroleum extraction causes places to sink a ton. Long Beach is famous for that, called a sinking city for years.
There's many other examples of the same thing happening. Mexico City is maybe the most famous. Sunk like it's 80 or 100 feet. So there's no end in sight. Turtles all the way know, you can really You can sink your city as much as you.
And is this is this a solvable problem at that scale? Like, okay, you say for a 60, even 600 acre project, that's a pretty solvable amount, but then you think of the entire scale of South Florida. Is that a solvable problem where you can just inject a whole bunch of wood chips and it's all good?
Or is We did the math and Florida has enough wood, waste wood on a yearly basis to lift the entire city of Miami by the whole amount it needs in one year. So it's actually surprisingly well matched. Trees grow like three times as fast down there, and so you have really a lot of wood, and Florida strangely is already pre separating all their wood from their other waste. It also is very much solvable at a city scale. Long Beach notably has two like artificial islands off the coast and they kinda did solve the problem and they solve it by underground injection of water.
And so when they're extracting the petroleum through this well, they're also injecting like seawater through the other To offset it. Yeah, exactly, to offset it, and so I think if you turn the pumps off this, it would probably sink, but, you know, we can kinda put our heads in the sand, and, you know, that that's a nice band aid for now.
I know you mentioned that wood chips are basically free, and we just produce a ridiculous amount, and there's really no place for them to go right now. How did you come to the conclusion that wood chips was the right thing to be injecting versus like concrete or just mud?
Yeah. Was a pretty easy conclusion, just frankly. There there really is nothing else that's volumetrically available on that level. Kinda like it's wood or dirt. Right?
And surprisingly, wood is way cheaper than dirt. It's a huge waste product, and so in California I actually I'll give I'll give the San example. In my hometown of San that, of course, you know, has these terrible flood problems, they ship eight semi truckloads of wood chips every single day, including Sundays, to the Centre Valley to be burned in biomass energy plants. We had an intern that got asthma from the same Stockton biomass energy plant that San Rafael sends its wood chips to. It's very unideal, it's subsidized to like 14¢ a kilowatt hour by the state, they'd prefer not to do that.
It's just subsidized wood disposal, and you have to do it because otherwise wood would pile up, people would just, you know, dump it on the side of the highway if you can't get rid of it. Centerville pays a thousand bucks a semi truckload to get rid of it, for example, now, and so of course you can get it for free if you'd want to. And it's pretty much the exact same almost all over the world where you just have, you know, trees growing constantly and you have to do something about that. You have agricultural waste. We talked to a single farmer in the Central Valley and she said she burned 50,000 tons of biomass of, like, agricultural wood waste that year, which is crazy.
It's actually illegal as well, so it's funny that they just talk about that, but that's one source you can get it from urban wood waste, so, like, the local waste municipalities have just from the tree trimming operations that they do. A lot of that is more extreme in California because we have these laws now about how many trees you can have close to your house to prevent fires. So they've had a, you know, resurgence of this. And you can also get it from sawmills. Sawmills have tons of waste and they, you know, bring it mostly to biomass energy plants as well.
And you can, additionally get it from fuel, management from, like, forest fire prevention has tons of that especially in the dry seasons as well.
Can you walk me through the history of just raising land in general? I know in you know, I'm from Alaska and we probably like every three or four years, you have to just redo the highways cause there's so many potholes from the permafrost, it just constantly destroys highways and roads. And I know you mentioned that Alaska is one of the first places where they're like lifting highways, kind of using this type of technology.
Yeah. Alaska does something close. So they built pretty much the whole Alaskan highway system on wood chip fill, but they didn't place it with our underground injection method. They just placed like three to four feet of surface fill, and then they, you know, built their highway on top of that.
Pave it with concrete on top.
Yeah, exactly. And you do that mostly because it's lightweight fill, and so before everyone used pomace, they were using wood chip waste, it was, you know, inexpensive, it's actually like almost as good as as pumice. Once it's anaerobic, it does not decompose at all, and so luckily we're going into this with departments and transportation and their geotechs understanding that would persist indefinitely anaerobically. Huge tailwind for us, would be hard without that. And Alaska's one of the best examples of that.
They did similar in Oregon and Washington and also in California we have the Dumbarton Bridge, which is like twenty minutes east of here, which is built on I believe 15 feet of woodchip fill on one of the embankments, so there's lots of examples of things being built on wood. If you're looking for examples of underground injection, that's kind of a whole another category. Everyone's heard of grouting, you could do a lot of this with grouting, it would just be so expensive you would choose not to. How much would that cost? A lot more, I think, so we target about 50,000 per acre foot, this would be like, just material alone, it's like 250,000 for cement.
So, you know, you're starting there, and then in addition to that, cement doesn't flow very well underground. This was kind of proven in Venice in the seventies. They lifted a whole island with multiple buildings on it using cementious mud mixture called mud jacking and it worked. I mean, it's kind of weird that the study is so hard to find on Google because it was super cool and obviously very relevant for Venice that you can just lift like the whole thing using underground injection. They really just never did it again because it's so expensive that everyone looked at that and went, okay, that's not scalable.
You can't afford that amount of cement, you can't afford the giant research team to do that. So we solve the cement being super expensive problem with wood chips, which are, you know, free delivered and abundant, and then we solve the giant research team to pull this injection off by having robots that do the injection for us and, you know, AI planning software. We also notably have a slurry that performs much better, which is maybe surprising, but
How did you test that?
Yeah, so it, I'm saying it performs better in terms of how the injection process happens, and so when you are using something that is as viscous as your cementious grout mixture, you need a ton of injection wells. And those wells are super expensive as you might imagine. So they're doing an injection, this is the wrong number, but something on the word of every 10 feet, whereas you know we would do it maybe every thousand feet for a really large project, and so there's a very large difference in that, and it becomes So
like you have to drill way more holes and it just takes a lot more time, that's the thing?
Yeah, exactly. It's also, and that's primarily because wood chips are neutrally buoyant as well and so they flow really well, and it's like on the other end of the spectrum from the extremely viscous mix that you use with cement. There's lots of other things, of course cement also hardens and there's all the complexities that come from that. So surprisingly wood performs super well. We don't claim this publicly usually, but we expect it to perform better in earthquake situations than normal dirt, and so you're starting a leg above, and the reason is because, you know, this is under a minimum of 30 feet of consolidated earth, so it's a ton of compaction for us, and that wood chip slurry that you have very quickly turns into something that's more like an MDF or a particle board underground, and you know, as you know MDF and particle board are gonna be way better to build a house on than something like, you know, normal alluvial dirt might be.
Let's say you have a site, you're gonna do a deployment, and let's say you're just raising one acre, what does that process actually look like?
Yeah. So, you load this thing up on this cool little drop deck trailer we have that, like, has airbags that brings it down, you drive it on, pull it up. Strangely, tow it on a cyber truck, which you might like to see. I I was up in in Sacramento, two days ago doing exactly this. We actually brought this back for you today and we'll deploy again tomorrow.
So it is it's casual enough to to bring it in for a podcast appearance, but we bring that injection Prometheus robot over, we currently at the site also have that big ARC 20 foot long shipping container that's all set up, that takes a little longer to set up, you can spend a day setting it up, you can do it quicker than that,
but it's hard. Why is it hard?
You have to, so you have to plumb water into it, you have to get, electricity source, you have to keep it kind of level, it doesn't have to be perfect, and then you have to, you know, also set up all of the hoses that get run out to the units like this rover unit, and it's certainly possible for us to like do a same day deployment, but you'd be doing the injection late at night. So, what we, again, we do that frequently, but like moving towards a world with more normalcy where we're having external contractors do it like our our partner Gotham's, I'm expecting they're probably gonna do a day setup and and maybe some more than that.
You could have just fully vertically integrated the entire process, but you did decide which areas you wanna just focus on for now, and eventually maybe you do keep on expanding and are doing the entire process yourself. But right now, it makes sense to have other partners. Which parts of the process did you decide these are the things we should focus on versus, you know, just fully expanding?
Yeah. I I know it's strange because we have the Vulcan well drilling robot, but one of the first things we decided was well drilling is, like it's an industry, people know how to drill wells, we are not reinventing the wheel, and we want them to know that they can do it in a very low cost way, this is not the same as like a water well, you can do, you know, 20 of these wells a day like they do. Do have to
do like different standards for water wells?
Yeah, it's much different. So we are doing non permanent wells, which is great when you're trying to permit this. If you have a permanent well, you almost always have to get a well drilling permit in any region to do that, whereas with a non permanent well, it's kind of regionally specific. In Sacramento, for example, you don't need a well drilling permit for non permanent wells. So what we do is we basically come into the site, either we drill the wells or an external contractor does, we do this, you know, set up in the parking lot with ARC system, and then we have rovers that go out to the different injection wells and actually lift them up.
You'll have, you know, less rovers than than total number of injection wells, but usually multiple, and you'll, you know, do that injection process, you'll lift it to your desired topography, and at the end you pull it all up back out of the well, and it's just an open wellbore, which is great, means you're leaving no hardware behind, so there's no added cost, there's nothing for any kind of permitting agency like a waterboard or an EPA to get concerned about, and it's just, you know, really low stakes and and fairly easy to to do and to conceive of.
I remember when, Jeff Bezos was starting Amazon, he mentioned that basically it would be impossible to start Amazon even a few years earlier if the internet didn't exist and the like roads and highways didn't exist and UPS even didn't exist, then there was a bunch of these different parts that would have made the cost of starting Amazon be way too high, like it would be just impossible to do. Is this one of those things where if you didn't have the like geography data or topology data from California, it wouldn't be possible to start.
Yeah. That that would not be the thing that would have killed us. It it would be hard without the level of artificial intelligence that you can kinda casually do now, to pull a lot of these things
all over the place and you just gotta go pick it up.
Data scarcity is definitely a problem. I I would say more than that, it's the, like, AI talent behind it. We've been able to make some pretty big leaps forward. We kind of repurposed some algorithms from the robotics world that, you know, had recently won ICRA papers, for example, for our own underground geology use cases. So there's certainly something there, but more than that, I would say robotics in general as an industry is kind of what enables this to be possible to scale.
You can't casually hand this off to a contract if you don't go for the level of autonomy that we're going for. They can't just go like manually control these pumps, we tried, you clog it every single time without fail. So you do need to bring that autonomy in and then there's a number of, you know, well timed other factors. One is the fire risk, is causing an obscene amount of wood and wood waste, and then the other one is, of course, sea level rise and subsidence kind of finally catching up to most major cities.
Let's say you go to San Rafael and you do want to help them with lifting up their town just a little bit. You say like a couple feet, something like that. Six. Six feet, okay. What would you have to do prior to being willing and comfortable to just say yes to that kind of project?
Yeah. We definitely are a few years out from that right now. We wanna do some infrastructure projects right now. We're going to start a project very soon, that is near Petaluma, very near Highway 37, and so we'll be pulling in partners. Caltrans wrote an internal grant that we're hoping gets funded to study our work there, and so, you know, we'll bring in other partners and they'll give third party validation of the efficacy of this and the, you know, ability to lift serious infrastructure with this and not just open land like what we've been doing right now.
We will then kind of stair step in complexity. I hope to do some projects with the Department of Water Resources in California. There's a $20,000,000,000 aqueduct subsidence issue that we could fix very easily. There are lots of other relatively low hanging fruit projects. Highways surprisingly are one of them.
We can lift highways much more accurately than you need to not crack them, which is the question we get all the time. We can lift things to about a two millimeter level precision, which is of course much more than you actually need. And so, kind of stair step up and do infrastructure, and then finally we will get to projects where we're doing multi story buildings, which for us is like kinda where it starts to get real, you know, it's not table stakes anymore, you're lifting, you know, someone's home, you're lifting, you know, someone's You're
not gonna have them move out while you're lifting it, right?
This is something you
would just do and coincide with while they're living?
If if we're doing your highway, you're driving over it. If we're doing your runway, you're flying over it. We're doing, anyone's house, they'll continue to live in it, which is one of the best parts of this technology.
Why hasn't someone done this before? Like, what what is
can't figure that out. We have we have tried to figure it out because it's like we're playing Minecraft and we're mixing earth with wood, and you put it together and you have the solution for global flooding, and somehow no one had ever done that. I can't even believe that we were like the first hand in the cookie jar for that, but we we feel very fortunate and have tried to be stewards of this new technology and not, you know, vertically integrate on the level where no one else can do this without us. We don't wanna be the ones preventing people from using this technology that could save their, like, entire city. We want instead be licensing this out, any contractor can go do this, so cities can do it themselves.
Currently, you know, one of the ministers of Indonesia as we speak is pitching Jakarta on using this technology for the whole city, right? Like, that's enabled by the fact that we would just license it directly to local contractors who, you know, understand the permitting that happens in Jakarta, Indonesia, which I certainly do not. And
So instead of having an individual team that you have to hire to figure out that entire process, you just outsource it to some other team that already knows it.
Yeah. Yeah. What a nightmare. I I can't even imagine, what it'd be like to have to go figure out the permitting in every single one of these places. We we also have the huge tailwind that you can kind of shoe this into a lot of project types that are already like about to start.
If you have a new home development project and you permitted this and your AE firm specs a final compaction amount and a final topography, we can just do that like two spec. So you can just bring in this technology instead. We've seen that in the wetland restoration world a lot where, like, they'll have pre spec those two things and this will just work, and so they don't have to make any changes. They just switch and use this technology and they can start, like, next month.
I gotta imagine that this has not been a super smooth process. What would have been the biggest things that have just gone wrong?
It it took a while to figure it out. I mean, just just to be frank, we we had lots of long days and, you know, I was sleeping in the back of a Chevy Silverado many many nights at her palate site. You know, I struggle to find the thing that was the hardest. Would say just in general, deep tech is hard. We are really great at fabricating here.
Luckily, we have a team that cuts metal like it's butter and builds very large things overnight, but actually getting it to work repeatedly, and to be able to do customer handoffs and have assurances that that is gonna work well for them as well has been maybe the hardest thing so far is just getting that equipment to work as reliably as you need it to to get those operating hours in. The clogging issue, funny enough, was like one of our big things where we we finally solved it by figuring out a really good additive and a really great slurry mixture and having, the machine take control over that so that we wouldn't make manual errors anymore. We solved, you know, other injection problems with just really going back to first principles and like what can you do to affect what's happening underground. It's such a black box, but actually we've come up with many things that you can do that allow you to fix problems before they happen. We have like jetting technology for example that really helps a lot, lowers the initial injection pressure so that it's not the biggest pump you've ever seen and we don't have to use crazy concrete pumps.
Is that also something that you're thinking about where if you just expand the time that you're willing to do a project and maybe suddenly you can use way cheaper pumps and other technology, or is this something where it doesn't really have a huge impact whether the project takes like two days, three days, a week, two months, that sort of thing?
Occasionally, we'll have big impacts for customers. So our partner Gotham's, for example, does a lot of FEMA projects. With FEMA projects, they care a lot about the speed, of course. I think one of the main advantages to this technology is also that it can be done very quickly because you don't have that huge compaction time, so you're starting really a leg up because you don't have that like year and a half, it's like a two week compaction process instead of a multi year one. You you do definitely have a huge advantage from speed and it's cool, you know, similar to many project types, unsurprisingly, can just scale it up.
So if I wanted it to be faster, would just bring more robots to the site and we would just do it faster.
There's no issues with your basically razing one part of the land while the other part isn't being raised, like, at the same time?
That's one of the things we plan for. So that the change in grade between your, let's say, your natural topography and the one that you lift, you have to plan that transition zone. So we have like an Earth Acre technology, for example, where if you wanna get a really steep transition, you can put our Earth Acres in and you can make it so it only lifts the roadway and doesn't lift the surrounding area. If you don't care as much, you can save some cost by just doing a larger scale project where you're, you know, keeping a whatever 3% grade all the way back to your neighbor's house.
When you were working at SpaceX, what did you learn there that you've kind of taken to this?
Really a lot. I I had a a really incredible mentor there and also an incredible lead who taught me a lot of leadership and responsibility just at a high level. Other than that, I learned how to manufacture things work I with was working on Dragon thermal protection systems primarily, so Dragon is the one that brings the astronauts to the ISS and also, you know, something where reliability really matters a lot. Right.
That's like, I I think that's like the most, reliable part of anything that SpaceX launches because it has to work.
Yeah. No. It it really was a zero, zero failure game. But, yeah, I I work on the back shell, so all of the carbon fiber, all of the protection, heat shielding that you see on top of it was was the main thing I would work on, and I pretty much touched every part there. I also worked on the Raptor rocket engines for a bit because we had a production crisis, and I was, you know, flown down to Starbase for for a bit to work on booster as well.
What was that like? Really cool, very cowboy, felt like a hurricane was about to hit all the time, I I don't love that, you know, tip bottom tip of, The US weather, but it was cool. You just, you know, I I'd go to bed at, 3AM after working all night long and wake up, you know, at ten, walk back into work, there'd just be a new building, like, was not there when I left at 3AM, so it a pretty incredible place to to see and to, you know, be around that piece of work, think was very inspiring and maybe one of my my bigger lessons.
Yeah. It's it's kinda nice. I we were there recently, I think, like, a week and a half ago, and they were building Mega Bay for Starship production, I think of v three.
I would love to see that. I I worked in High Bay, which was Yeah. High Bay is so tall that when you look up to it to try to see the the top, you always guess wrong with your it's hard it's hard to understand, because obviously there's there's taller skyscrapers. With skyscraper you kind of know where to look, but you always guess wrong because High Bay just has this weird ratio where I just kept doing this double adjust on my head all the time, and it was really cool. Was at the top of it where Elon's office is, and looking out from there you can basically see New Mexico.
It's a really nuts feeling because there's very few projects in The United States of the same scale, and like the speed of things happening.
They created a city. I mean, Brownsville was there before, but it wasn't it wasn't the Brownsville. There's nightlife in the city now. Yeah. And Starbase is like a destination city.
All of a sudden, Boca Chica was not really a place that you could go. There there was technically the one little neighborhood, you know, on Weems Road was technically there on some level before, but that was really it.
Even the the housing, it's just it looks like a mini Manhattan project happening?
I think the Manhattan project is almost the the perfect comparison to Starbase. It has really just felt like that the entire time where Elon, you know, is giving this directive from the top that, like, thou most thou must count in minutes instead of instead of days, and so you just you do you do work like getting to Mars depends on it.
Yeah. What was the what was the craziest story from working there?
I don't know what my craziest. My my favorite was there's this welder there called Bulldog, who's by far the best welder, and so he gets to do whatever he wants, and he just whips his ATV around all the time. He works, like, hundred and twenty hour weeks, and everyone else is not allowed to work double overtime, but they can't, like, tell their best welder no, and he was, like, one of my favorite guys I've ever met. I made lots of friends there. Was I'll give I'll give one funny story.
I'm there. This is, Thanksgiving, and they have a fantastic banquet, and I'm excited to go back to Hawthorne, where I was based out of primarily, and so I was supposed to take Elon's jet back, which is an honor, and I took him there as well.
Is that the private jet or the SpaceX jet?
It's actually his personal jet. So, he has two personal jets that he just like let SpaceX executives use, but also the engineers get to take it pretty frequently too, and so was just taking
that. LA and Starbase, or?
Primarily, but lots of other things too, goes to Austin as well. So, anyways, I'm supposed to go on this jet, my flight gets canceled, I'm like, oh man, I got bumped, like I think I'm gonna have to book a, you know, a normal Southwest flight back, but luckily I get rescheduled to something like 9PM, and get on the plane, I get back, it's basically midnight in Hawthorne, I lived right across the street from SpaceX, so I kind of walked in, and I made the mistake of checking my phone right before going to bed, and there's like seven emails from Elon, and they're like company cc et al emails, and basically he says everyone needs to come back into work right now, this is like midnight on Thanksgiving, and apparently there was some, you know, misunderstanding in how well Raptor production was going, and so Elon is there, like, telling everyone he's welding on the shop floor right now of SpaceX. And I I walk in, I don't know what the heck to do, and this is not my team. SpaceX was very much split into, you know, your your different teams, know, Dragon and, Falcon and Falcon Heavy and Starship.
And Raptor. Yeah, and Raptor and Starlink, and they're all split up. But everyone is told just come in right now on Thanksgiving and go work on on Raptor production, and I thought I was gonna see Elon, I I didn't see him there, I I did see him a couple times at Starbase, but anyways, I I come in, I work till I think 7AM with Jacob who's the senior director of Raptor production, it was super cool, was just me and him like fixing a robot welding arm for Raptor and I was also like inside of one of the one of the rocket engines, just like manually sanding the wall trying to get it done faster. Like this is gonna make all the difference for launch somehow. But I did end up doing weekend flex work for the next like two months I think on Raptor, and I honestly kind of enjoyed it.
But that that that is the best story I have for the intensity of SpaceX.
Yeah. I I've kind of recently come to the conclusion I wouldn't say that chaos is necessary, but I've noticed that even if you like read Elon's bio by Walter Isaacson, he's talking about these surges and I think that was probably one of the the surges where randomly at 11PM, if you don't have your phone on, miss an email from Elon saying come right now, and then if you're like not there, that's that's the time to be there. How, like, what did you learn during those surges?
I I just had a lot of fun. Mean, I think most people that go to work at SpaceX know what they're getting into, and they kinda, you know, I would compare it to maybe fraternity hazing or something, where you know what you're gonna get into, and you're walking in preparing to have your engineering elevated, and some of that comes from the intensity of the work, the responsibility that you're given immediately. You know, you as an engineering intern are responsible for your work. I mean, you own hardware almost immediately and you're responsible for that getting to completion. My team was always the the most behind team, as our stuff was like arts and crafts basically, and where technicians would make small errors and would, you know, threaten to push launch back by a month, and so we had, you know, upper management bringing down our necks all the time, people would literally sleep on the shop floor and, like, not do their laundry for multiple weeks because they were, you know, working seventy hours trying to trying to get stuff done.
But that intensity is is very good in in many ways. SpaceX is very adept at empowering engineers, and you're aware immediately that everything that you're doing has meaning and that you can really move the needle. My, you know, final presentation that I gave said that, and this is checked by someone else by way, said I saved the company like $15,000,000, which is amazing, right? And if you were going to work at Lockheed Martin or some other company, you wouldn't feel that same way at the end of your your time there that you would had an impact at that level, especially not as fast as SpaceX will let you fill those shoes.
When I was there, was talking with one of the rocket designers for the door that's going to be on Starship, and he basically said, you can have as much responsibility as you want, and you can just keep on taking on responsibility, and it's not as long as you just deliver, and if you don't deliver, then you're just out. But if you deliver, you just take on as much responsibility as you want.
You can definitely be out. People have 30 feet from Elon rules where they they would get too close, but that those doors are actually hard. I I worked on the one on Dragon. Uh-huh. I worked on the the seal and the seal redesign, and it's like impossible to get those seals Why?
RTV'd perfectly. Because it's again, it's all arts and crafts. So how do you get arts and crafts reliable to the point where you can like have an astronaut safely be in there? So we would be, you know, testing and trying to make sure the seal went down appropriately and then you do pull tests on it to make sure and lo and behold, you know, you had some air intrusion or some other issue and it wasn't perfectly applied and you'd start over. So we like redesigned the entire door just so that we could fix that.
And, you know, lots of examples of that. We do pull testing on lots of things and it would fail and, you know, be on the phone with NASA trying to decide if you could ship it or not, or if you got to go back to the redesign and I I think seeing how high stakes everything was and that environment where you have responsible engineers and manufacturing engineers working together. It's a little different on the experimental areas like Starbase, you have like build engineers that do both, but you very much have like a partner engineer, and and these two teams, one is trying to produce them, one is responsible for designing and making sure that it fits that design and, and you're not shipping hardware that's unsafe. But that's a very functional way to very, you know, quickly solve problems and iterate and get something out that is is safe, but is also like cost effective and you have lots of opportunity to innovate. One of the main things that had just happened when I got there, for example, is we started to reuse the outer back shell, so we would use the carbon composites again.
And so we would save all that and we would reapply the, like ablative material that goes over it instead of having that have to like, get completely scrapped every time you do a launch just because the outer area got burnt. So lots of innovation came from, like, how do you reuse that? How do you test that that's safe? How do you, you know, actually, like, build, like, a perfect new layer over something that's already flown. And then now they've they've, you know, reused Falcon nine had done it earlier, but they got to like 24 reuses on a Falcon nine, and it is so amazing.
Human ingenuity is so amazing. I mean, my Prius barely even made it 60,000 miles in high school, so it's it's it's pretty cool.
Coming out of that type of environment where there's a lot of structure and it's very clear, you're not the only person that has to have high intensity, know, if you're the founder of a company, you kinda set the pace, whereas if you're at some massive company like SpaceX, like most massive companies, the intensity is just not very high. But then I think with SpaceX, it's very high. How do you kind of
I like hiring SpaceXers. I'm I'm hired to I have a candidate here right now for a work trial, who I am gonna make an offer to. You've seen this Michael, you did great today. But he's our first non space exor I've hired in a while, just because it's really great to get people who have come from that high intensity environment.
Yeah, how do you actually adopt that into the work that you're doing? Because if you have, let's say you have a deadline and it's like we have to have a a Dragon capsule ready so that we can ship, you know, passengers on it by x date. I think that's a very big fire that you have under your ass, whereas with this, it's like if we don't, if we delay a week or a month or even a day, maybe the holes aren't dug, maybe the land doesn't, you know, move an inch, but it doesn't really, it doesn't have the same fire.
Yeah, getting teams that care helps a lot. I mean, I would say, you can kinda lead a horse to water, you can't make them drink. You need people that are passionate about the mission, spiky young kids that wanna work on really hard problems is is only who we hire. A lot of makers also, you wanna get people that if they weren't working with you, they would still be, you know, doing something like that night soldering. You know, it's important to get people that kind of live to work instead of working to live.
But I, you know, as a founder, I try to really live what we're doing. We had, you know, a few periods of this where I exemplified that. Some of them were at our pilot site, some of them were just here. I was working no less than ninety hour weeks for the entirety of our fundraise, which was interesting. That was, you know, a very high intensity time for us because we were both deployed in the field and I was trying to raise a round.
We had a number of other ones. Silly one recently is I did like four out of five all nighters going into our launch, which is crazy. We had That's
a horrible idea of a go on.
Ty and I were clay pigeon shooting on a Thursday, and Was
it Thursday?
I think it was a Thursday. Damn. Okay. And I I called, David Zagaynov, who was another friend of ours, who was there, his in house designer, and asked him to do a logo that day. And by that night at like 9PM, he had pulled off a fantastic logo, we we now use our Bison.
And I had to build a website and get a launch video done off of that before our Monday launch. And so we basically had a team which we'd worked with before that was working in Europe and another team working in The US, and I would run them like in twelve hour shifts to do that very quickly, and so I would pull an all nighter to make sure that, you know, they didn't get stuck and and do some website poorly. It seemed silly, but I'm I'm glad with how it turned out. We got a lot of customers in from that launch, and launch video was the same thing, just, you know, trying to put all the branding immediately overnight in in that, took took some time.
When you're coming into contact with these types of customers, especially if you're working with cities and governments and those types of organizations, the default pace is very not urgent. How do you kind of drive that urgency?
You think you have to be really honest with your customers, like, we are a venture backed company, we are on that timeline, if you wanna work with us, you must be aware of that, and you have to have that same urgency. I think lots of municipalities just like you flagged do not have that urgency and they are hard customers to work with for that reason. Land developers are in a different category. Lots of folks in wetland restoration, as weird as it sounds, are actually working more urgently than we are for whatever reason. You know, very Do you know why?
I'd love to say they're just fervent environmentalist, but usually it's because we're we're jumping into a project that they've already decided that they're gonna break ground on in like a month or something, and so we have to either fit that next quarter timeline or we don't, and and we get passed over. And so, it it's very much a customer group specific thing. We need to find customers that can work for you as you scale, and our approach where we, you know, are working with contractors on a licensing basis and a revenue split basis allows us to do lots of different types of customer projects with pretty much the same end relationship for us, which is just us kind of guiding this prem contractor through the process.
You're trying to get, 10 of these machines built in the next twelve months. What is that gonna enable you to do? And then like what's the scaling past that?
Yeah, that's gonna enable us to run concurrent projects, which is pretty important. So right now, we can only really do one project at a time, which is, you know, of course pushing everything else off. We are gonna also be able to do projects with higher complexity and higher acreage. So some projects require you to be injecting on multiple wells at the same time, so you can get that nice even membrane lift that you want.
Where you get the two millimeter accuracy.
Exactly, yeah. So we have a elevation tracking system that allows for that, but to actually perform the injection at any reasonable rate requires multiple injection robots in lots of cases, and so as you scale, just require more and more. We also need to do three ARC units at in that same time period, so that's basically three of these big 20 foot shipping containers, that we fill. And, you know, that's kind of our our twelve month plan. Twenty four month plan, you know, besides, you know, conquer the world and fix global flood problems, is primarily to get this into lots of contractors' hands so that contractors can go solve their local flood problems.
We, again, are really trying not to hamstring this technology. We're very aware that we have to be able to do multi state and international projects immediately. So making it so this is only available in the Bay Area is very nonfunctional. If I want again, I I mentioned Jakarta, but we we talk to folks that are, you know, ministers in Cambodia. I'm meeting the PM in Cambodia in January.
It's it's really like an existential problem for so many countries that you have to not be the reason that they're slowing it down, and the person they're waiting on. I I also, just to be frank, I I would implore them to steal our technology if we weren't ready to, you know, to solve their problems on the the timeline that they needed.
I would almost imagine that competition is not really even a factor for a very long time because there's just so much demand and like so much of an issue Yeah. That even if you are basically scaling as fast as you possibly can, you can't possibly satiate that demand over the course of even a couple years, I imagine.
Yeah. We we, you know, very much, you know, build fast and don't look back. We have issued patents in The US and in Europe on pretty much every aspect of the technology. That is not why we think people are going to work with us. They're gonna work with us because we are by far the cheapest.
We make it easy to work with us with this contractor licensing model, and we provide so much value through this fully autonomous system. It's not supposed to be hardware or ecosystem lock in. It's very much just we make this process very smooth. We make it so you can make much more money than you make on any type of other project. This has much higher margins than any kind of filter project unsurprisingly because it's a new technology and it's dramatically cheaper.
And so from a contractor perspective and from a customer perspective, it's very much a no brainer. And I think as much as, like, if we can continue to lean into that and, you know, make our, you know, municipalities happy because they save tons of money on their flood project, make our infrastructure companies happy because they save the infrastructure, make our contractors happy because they're making great margins, and have this whole new line of business. We're we're gonna really not have this competition problem because everyone's gonna wanna work with us and not, you know, work above us.
Yep. Do you wanna talk through the iteration process on the technology itself? Like, what were what was the first version to what is, you know, what is it today?
Yeah. So, going from that initial What was the initial J Ring. Well, it was the the concrete pump. Right. So, going from that hacked concrete pump to a unit, which was kind of a combined mothership rover, which did both the slurry mixing and had a pump on it, which had to be right next to the injection well, which meant you had to deliver the wood right next to the injection well, which, you know, works on some sites, doesn't work on a wetland.
You said, I think, now it's like it could be 500 feet away and it still works?
Yeah. The the deployment we did that ended last Sunday that we're gonna pick up again or ended this Sunday that we're gonna pick up again tomorrow was 220 feet between the mothership and the rover, so you're basically moving that story that far. It's really important because on areas where you have soft soils, your trucks and stuff just get stuck and and it becomes a nightmare. Like, we have tracks on the rover, but you don't have tracks on a semi truck.
So you decided to be, like, located in San Francisco, and I think a lot of the guys that I know that are in Hartech have decided to be in El Segundo. How'd you make that call?
El Segundo's fun. It's expensive rent down there. Hawthorne, I liked during my internship, but not because Hawthorne had anything notable. Their food is atrocious. Just to be frank, I'm kind of Bay born and raised when, you know, Centreville, Berkeley, Stanford, and back to Berkeley where we are at now.
I think Baria talent is exceptional and it's very hard to find that caliber of talent anywhere else, El Segundo included. If you need very talented software engineers in addition to your mechanical engineers, this is the best place in the world by far to do that. We also have a bustling deep tech scene that I think, you know, more than rivals El Segundo. I don't wanna start any drama here, but El Segundo is called El Segundo, which means second place, and I I do think that is is notable. San Francisco has been known as, you know, the tech capital of world, and it's that for a reason.
You have not just a a vibrant, you know, software engineering community, which everyone has heard of because of Y Combinator and stuff, but you also have a lot of deep tech companies here and lots of investors and venture capitalists who have leaned in hard and have set their, you know, set their roots down in San Francisco. We have, you know, lots of venture capitalists I know that are coming here because of the deep tech scene, you know, VCs that we're close to, that are coming from Australia just to to meet all of the SF hardware talent. Lots of my best friends are hardware founders. You know, shout out Will O'Brien, David Zagaynov, Michael from Aurelius. You know, these these guys are building real companies in San Francisco and turning the city into something that, you know, we'll we'll tell our kids about.
Yeah. I know Michael from Aurelius, he was able to get some space in like Downtown SF for really cheap because there's just not a whole lot of like software companies that want the same space, but it's like perfect for deep tech. I know if you have a very unusual mission, then it kind of attracts different types of talent, and if you are in a place where everyone's building software and AI, then, you know, if you're the one land company that's like raising land, I imagine it's a little bit easier to find people.
Yeah. It's funny and ironic. I had a VC call last week and they were suggesting we just buy land and raise it, and I was thinking, man, maybe our next office is like on an island or something. For right now, we're very happy in Berkeley. We're paying a dollar a square foot for this space, which is 16 and a half thousand square feet.
It's fantastic. We have enough space to build 10 robots a year, which is what we're looking to do. We will have to scale up from there, and I think, you know, we might might end up in El Scundo, we might end up in New Mexico, which has surprisingly a very vibrant community as well. We could use some lower cost technician labor for sure. I I would say that's the main thing to flag when you're building in San Francisco is it's a lot of money to get experienced electromechanical techs and welding techs.
Tesla's kind of set the floor price at like, 40 an hour, which is really a lot. And so for large scale mass production of our Prometheus, Atlas, and Vulcan units, we might choose to start doing some of that somewhere else.
What have been the biggest, like, manufacturing challenges so far?
We are really good at building stuff. I would say manufacturing challenges are very low on the list. We have fabricators that are so experienced they can build whatever engineers set our our hearts on. We make lots of on the fly design changes in off roading, which adds a lot of complication that might be one of the main challenges. We definitely have had challenges around sourcing.
We had initially been sourcing a lot of stuff from China, but we had to kinda find alternate supply chains because that stuff really hit the fan. I am embarrassed to say this now, but I'd considered actually fabricating these robots at some scale in China, and we just decided, screw it, we're gonna do it here.
What was that process like? Did you go to China?
No. But my my co founder went there once, and and, you know, we there are are lots of good engineers in China, and their, you know, tooling engineers and everything are very impressive. You just really wanna be in control of your own destiny, and building in America makes that possible. I think we are in a special situation where there's not anything that's that crazy, you know, we're not putting, you know, some crazy new Navidea ship in these, you know, you have, you know, a modest amount of compute that allows you to do these calculations in the arc units and on the rovers, you pretty much just have a giant pump on tracks and, you know, some big batteries. And we have a lot of cool sensors that we've done in house and, you know, circuit boards that enable that, but it is not so crazy that we were forced to have such a complex supply chain that we couldn't do it in house, and so we decided we're just gonna do it all ourselves.
I don't wanna have to tell customer that I can't deliver on their project on the time when they wanted because I can't make enough robots fast enough. If I wanna make more robots and use you have a project ready for me, will definitely be able to make enough robots.
I know that you, like, live here.
What I do I do live here.
Why why did you make that call?
I I think it's becoming much more common. There was kind of jokes for forever about YC Foundries, like, you know, sleeping where they they worked, and I think it more so that they worked at their apartment than anything else, but in in deep tech, it's very important to be on the floor and seeing the progress that's happening and being able to guide that and connecting with your team also, you know, being able to have that empathy with how hard everyone is working. It's much easier when I'm here every day. So I decided to do that. It honestly made it a little easier to have the amount of hours a week that I work currently, the rolling out of bed in time for my, you know, seven, eight, 09:10AM Zoom meetings is is much easier than any kind of commute.
And so I'm able to be more productive because of that. I try to not spend time on anything else besides work. And so I'll do, you know, DoorDash for every meal instead of HelloFresh. I'll, you know, live in the office, and luckily we have a shower here now, so I'm not not leaving to go shower in the gym. But, yeah, I I would say it's not just about intensity, it's also efficiency.
It's probably similar with SpaceX where the reason why people are able to go so hard is because they don't really leave, and if you leave, kind of start asking yourself, like, why am I not doing these other parts of my life? But if you're just always there, you're just focused on the problem of solving, you know, whatever fire is in front of you?
I think that's really where it started for me. So I I lived literally right across the street from SpaceX, which I would co sign this apartment, but they actually, you know, they they ended up, thinking my my roommate never paid them their final check, so it was not my favorite apartment unit. But nonetheless, right across the street was super convenient. We just, like, walk into work, and it would make it so we'd save thirty minutes every day. I really got used to that, and being able to come in casually at night, you know, I'd kinda like ran a three d printer farm casually outside of my job at SpaceX, which is weird, but I just kinda started doing it, and I can do that because I would just, like, move prints up, you know, while I, like, after a power nap or something, I'd just, like, come in and and make it so I could do the things for my team overnight or something and and get our stuff jumped ahead in the line.
And that translated really well over here where we just don't ever stop. Like, you know, techs come in at 8AM and engineers leave at 11PM and there's just very little time where I would not wanna be here with my team and seeing that.
For actually finding those types of folks, I know you mentioned you're looking for people that are just like tinkerers and going home and working on the thing, even if they're not working on your thing. Like with Ben Nowak, he's one of those prototypical examples for me in my head of the like, not I wouldn't necessarily say pinnacle, but he's just always working on some, if you look at those like YouTube channels, just a whole bunch of different projects prior to working at SpaceX and ZipLine. How do you think about finding those types of people?
I have literally told our recruiters, please find me another Ben Nowak. Again, in exactly those words. Ben Nowak for me is also prototypical example. He's probably the best engineer I know. I'm actually in one of those videos, funny enough, and he's taught me a lot of the
How'd you meet him?
It's a crazy my dad literally DM'd him off YouTube, and I just flew to his house in, I think, seventh or eighth grade for two two weeks and some change. I was, like, in Boston. We built nuclear fusers and supercritical c o two caffeine extractors and chocolate three d printers and lots of things that blow up. So it was was really the time of my life and it was probably what made me into the level maker that I am now. You know, I've tried to grow a team that has that same creed and have done it very successfully where we lean in really hard on candidates that can show an impressive portfolio and we understand because we're makers, the level of complexity involved and you can just, you you can see spikiness in in a ten second scroll of a portfolio if a candidate is saying, this is what I made, I did this myself, and it's some incredible robot, obviously, that candidate is gonna be super high value and they're gonna be really good at working autonomously as well.
How are you thinking day to day, like what actions are you taking to make it so timelines are moving faster than they they otherwise would?
Yeah. I I mean, you know, we we do pass on that intensity to the team. Think one of the main things is just having the team be very aware of the business development goals. There's like a joke in Silicon Valley where there's the conjoined triangles of success between engineering and sales, and it's very much true. Like they they have to meet or your company's gonna go bust if you're venture backed.
And so you don't wanna over index on engineering, you don't wanna over index on sales, but you have to get revenue in the door and it it requires both of them to work in tandem, and to
There's that there's that joke of like companies only dive for one reason, and it's it's it's just running out of money.
There are multiple reasons. You can you can dive much more flamboyantly than that, but, yeah, I would say the most common non flagrant death is either death by indigestion, which means you oversold and under delivered, or a lack of sales that, you know, you that's honestly the saddest one for me is if you build an incredible engineering team, and you have this beautiful product, and you go out to the market and no one wants it, or you didn't hire salespeople early enough, and so you don't end up getting those sales. That's just terrible and heartbreaking. We had a talented engineer interview with us that had her company die by that same reason. She was like a director of engineering at a startup that was backed by one of our lead VCs, and she basically, you know, performed, did her job, and then, the market Didn't materialize?
Yeah, market didn't materialize.
On the, like, expectation setting side, I know something like this where you're early on, but you're also trying to do, like, reasonably large projects, how do you kinda, like, set expectations with the partners that you're gonna be working with?
Yeah. It's important. What the way it comes up is with our the bond. So, contractors are bonded usually, our prime contractor is bonded, and so there's kind of a make whole clause usually in there where, let's say, what you're doing, you know, you don't perform and it's like, you know, don't know, six inches under where you said it would be, like you have a make whole clause, you have to go get to your final topography that you've promised, And, you know, if something were to go wrong, you would be responsible for ensuring it stayed there or you go and repair it after. And so that's the exact same situation we're in when we are doing these projects.
And so we can kind of debate that exact bond with the customer and the requirement they have there. And usually we try to be judicious and, you know, give something that's functional for the customer, but also acknowledges that we are an early company. They are, you know, choosing us because we are a low cost option and and they are taking, you know, an implied, you know, additional responsibility there.
If you had to look at like kids today, and you were to say, how can we get more really cracked engineers and people that are just tinkering and building shit, how would you do that?
I would do what my dad did. So my dad did a really good job of introducing me to engineering early. I was like being shown square roots in kindergarten and I was probably doing little baking soda vinegar volcanoes before that. And so I got into science really early and I loved it. I just like build ridiculous things out of lots of hot glue and like random things and trinkets and finally started to really be able to build stuff in maybe sixth grade when I started an electric skateboard business and I was selling these ridiculously expensive electric skateboards.
Was
Kinda like one wheel?
No. No. Like like normal skateboard long long boards.
Okay.
Super fast. They went like I made one that went 32 miles an hour, which I only know because I I broke my bone, call your snuff box here, when I I flew off into a bush at 32 miles an hour, and that was like the last speed it recorded.
Were you wearing a helmet?
Yeah. Thankfully. Thankfully. Yeah. The noggin is intact, but, yeah.
I I make these expensive skateboards and people bring them to Coachella and they'd have lights on them, that was kind of my my first business. I was also introduced by my parents to sales at a really young age too. I was asked to sell raffle tickets by the school, and my parents took that super seriously. And so we'd go table out near, you know, various grocery stores, and it was like a two week timeline that you had to sell these tickets. And I I won the district most raffle tickets sold five years in a row because my mostly because my parents would just have me sit at the grocery store and not leave for like the entire week, the entire two weeks, and I'd sell like $3,500 of raffle tickets, $5 raffle tickets every single time and win like Xboxes and Playstations and Wheeze, I would, just, you know, go turn that into cold hard cash usually.
And I I almost put it all in Bitcoin and it just didn't because I was a little kid and I couldn't figure out how to set it up on, like, the old white iMac, so I was I was this close to creating generational wealth off of those those raffle tickets sold, but I'm very grateful. I I both got that engineering and that sales background, started really young, and I feel like when you start early on, you you kinda have that graph begin really where that's starting to become a passion for you. And so when we look at candidates that have maker backgrounds, it's like they have like three, four years of industry experience that is being undervalued by most other employers.
It's like not on the resume. It's like you didn't work at Lockheed Martin for four years, but you've got probably even a better sense because you're just doing yourself.
Way better. Yeah. Like, we have a, you know, ex SpaceXx Lockheed Martin engineer, and he is fantastic, but he's not fantastic because he worked at Lockheed, he's fantastic because he, you know, had a giant maker background before.
He like did stuff.
Yeah. Yeah. Have another engineer, she's, you know, ex Tesla, SpaceX, Zipline, Boston Scientific, somehow did a software engineering internship at T Mobile, but she's not good because of that. She's good because she's been making things her entire life.
In spite of
it. Yeah. She well, not quite in spite of it. But, yeah, the the maker background is really what makes those candidates exceptional.
I gotta imagine something like, that Michael Dell just announced today that he's gonna be investing like, I think it's donating like $6,250,000,000 to give 25,000,000 kids, I think it's like $250 each in their bank accounts to just start off kids compounding and basically being long America from birth versus, you know, you get to age 18 or 19 and
you're Are allowed to spend it?
Like, I think it's in a brokerage account, and I don't think, no, I don't think you're supposed to.
To get it to me, would have bought some like crazy, I'd probably buy like a three d printer or something as as a kid. That that was my first purchase. It's like a $500 three d printer off of those various iPads and Xboxes I sold from raffle tickets.
Wait, were you selling raffle tickets, getting, you know, someone would give you an Xbox from selling so many raffle tickets and then take that Xbox and sell it?
Yeah, the school would reward you for your effort, so you would give the school 3,500 and they would thank you for the $3,500 here's an iPad. This is back when iPads were like, you know, $300, not whatever, like $2 like they are now. Stu Jobs iPad. Yeah, would go and sell those on Craigslist or something and make a marginal amount of money.
I think biotech has been, and Lada kinda mentioned this, biotech has roughly been kinda like a graveyard for the past maybe ten, fifteen years for startups. You just mentioned that you, were initially going to go into biotech. What, like, drove you to do that, and why did you decide not to?
Yeah. It's, you know, it's kind of a serious story for me. So, I had a babysitter who died of a rare protein misfolding disorder that just seemed really solvable. You know, CRISPR was already a thing and I'm just looking at this like, why has has no one solved this yet? And so I ended up doing a bio research internship.
It's like my junior year summer in high school and I worked on CRISPR and got to really dive into that world and kind of came to the same conclusion like it should have been solved. It seems relatively easy.
Why wasn't it?
There's just not much money and a cure for a disease very few people have, and so you can't really develop a treatment off of something that like a 100 people get a year just realistically, which is unfortunate. Recently there's been a couple of really inspiring things. They had a girl who was cured of some liver disease that caused serious brain issues every time she was eating, that was cured just based off a single Cas9 CRISPR treatment that was done, that was just made for her and deployed in six months, and somehow the FDA approved it in like a week, which is crazy, and I think that world is coming and I was very excited about being a part of it and wanted specifically to solve my babysitter's disease, but in general I wanted to get into drug development and just change that industry. And so I was a bioengineer initially, I was at Berkeley for that. I went to SpaceX even, I was still a bioengineer when I applied and actually had to drop out to do that internship.
Wait, how did
you get the job at SpaceX after don't know.
Dude, I don't know why they hired me.
Were they looking what'd you say on your application?
I said I'm a lifelong maker, here's a video of all the things that
So I just much proof of work.
Mostly proof of work. Okay. Yeah. But yeah, some of them let me in as a bioengineer, and so I then had the, I had made the decision to go do this company, and I changed my major when I came back to mechanical engineering to do this company. But that that was really a big passion of mine for a while.
I was doing crazy little hacks. I, the funniest example is I cut my finger open and I put a magnet in it here. So I have a magnet in my, in my finger, which at the time was allowing me to sense magnetic fields and stuff, and I was like, this is the next thing. People are gonna become cyborgs. And I was I was very bullish on that whole market in addition to everything you can do with drug design.
I think there's a world coming where we have, you know, full agency over our biology, and, you're seeing crazy examples of this, like designer babies, are starting to become serious ethical concerns, which is a little different in my opinion. Think what Nucleus is doing is cool, but, that's a little more playing God than what I'm talking about. I think just having the ability to make one healthy and to, you know, protect what you need and to augment your skill set and stuff through these changes, Neuralink potentially being one of them, is very empowering. It's gonna be kind of like one of these next stages. You're gonna have this robotic revolution, and then I think preceding that you're gonna have this revolution in the modifications that we do to augment human anatomy and physiology.
Yeah. I'm personally very excited for that future. It would be wild to me if I had kids and I didn't screen for a bunch of the rare diseases and stuff, like my family has celiac I I think it's like four different autoimmune problems across my, like, very near relatives, and it'd be insane if if I had the option to do that to not screen for it.
Yeah. I feel very similarly. One of my grandparents, this is unconfirmed, but we think she had Alzheimer's, and so I of course would, you know, wanna screen that. I did a twenty three and me basically right when it came out, and it showed that I was relatively low risk, luckily, but I think that that that at a minimum will become a must. The question of like how far do you take it exactly is still kind of up in the air.
But it it is really wonderful to be living in a world where we're we're really starting to get to a world of abundance and of of an ability to affect everything around us on a level where things that really truly seemed impossible even, you know, a couple decades ago are are like right within reach now. We had a number of just huge jumps and CRISPR is one of them, AI is another one, and I think robotics is is gonna be the next one where, you know, labor is is gonna, you know, hopefully be a thing of the past.
On that note, what's the hardest thing you've overcome?
I I think there was a lot of difficulty early on in this journey from how hard I was working and the impact that that was having on some of my relationships. I had a two and a half year relationship with someone who I lived with, that really started to not work out primarily because I just really never left the office. And that was sad. I was kind of similar with some friends in college. I wouldn't go out very often, just to be frank.
When, you know, I I went out, I would kind of always be restless and just feel like I should be working. It was like very hard to enjoy things that should be fun, you know, whether that be with a partner of mine or or my friends because I I felt kind of a responsibility to my team initially and now to my investors to, you know, be returning shareholder value or to, you know, come and and really solve the problems that they they bet that I would solve. It's very much true that when you run a startup company, your destiny is in your own hands. So, you know, if it goes well, it's on you. If it goes poorly, it's on you.
The success is directly correlated with, sweat. It's very correlated with both blood and sweat and even tears. I just feel like if I wake up and I'm 30 and somehow this company imploded and I didn't work every weekend hour, I'm gonna just point to that, you know, that Sunday off, this demo that didn't go well because I just decided to call it quits one day. I think there's just so many examples of this. Funny enough, we had one on Sunday where we're kind of packing up, there's one more thing we could do that would save like four hours of time next time our engineers came up, the question is do I go put in like two hours right now to go do that?
Like it's late, I was like two hours late to a date, and it's like what do I do? And you know the answer is almost always for me, like I'm gonna get it done, I'm going to do what moves the ball forward for the team. There's too many people that rely on us now. There's too many people worldwide who need this solution. My time is very highly leveraged, which is, you know, both a gift and a curse, and I try to, you know, be responsible with that, and it's sometimes hard to maintain relationships with that.
How Land Raising Works | Laurence Allen, Terranova
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