Hiten Shah is a serial founder who has started several analytics and security companies, including Crazy Egg and KISSmetrics. The latest one, Nira, was acquired by Dropbox in 2024. In this episode, he shares how he turns ChatGPT from a simple chatbot into a personal workplace coach, sales strategist, and productivity multiplier.

What you’ll learn:

How to create AI versions of your boss by loading operating manuals and personality tests into ChatGPT projects
A simple approach for turning sales frameworks into customized discovery call scripts for any product
Why context is everything—and how to load ChatGPT with the right information before asking for outputs
The “show it what great looks like” technique that dramatically improves AI responses
How to build a personal AI coach using your own personality assessments and communication style
Why you should use temporary sessions for random queries to keep your main ChatGPT memory clean